Overview:
Ahead of COP27, a radical new ecological project led by an indigenous Colombian community launched at The University of Wales Trinity Saint David as part of the first UNESCO BRIDGES initiative. The aim of this ambitious three-year project is to restore an area of the Sierra Nevada de Santa Marta mountain range in Colombia to its once flourishing state. It draws entirely on traditional knowledge and forms of understanding unknown to academic science. It will be carried out in partnership with scientists based in Europe observing, reporting, and learning from these proven techniques. This is an opportunity to learn in new ways, offering a route out of disaster.
Colombia's indigenous Kogi people will work with an ecologist and ethno-botanist to jointly regenerate degraded pieces of land, in particular dried water sources that are a result of modern exploitation. The vision is to provide a template for ecological transformation that could be replicated across the world. UNESCO BRIDGES is designed to bring together different forms of knowledge to provide sustainable solutions in this time of crisis.
Campaign Overview:
tpr worked with leaders of the UNESCO BRIDGES initiative to produce a strong campaign with mainstream, reputational and specialist coverage. This included an opinion piece from director or the UNESCO BRIDGES initiative Luci Attala in the Big Issue which ran in print and online. There was also widespread coverage across broadcast including an interview on the Sky News Breakfast Show, BBC World Service's Newsday programme, BBC World Service's flagship news and current affairs radio show, Newshour as well as a Times Radio interview and the This Sustainable Life Podcast with Josh Spodek.