Client: Mental Fight Club
Based in the crypt of St George's Church in Borough High Street, The Dragon Café is a weekly pop-up cafe with a packed programme of creative activities and events. All are welcome but the VIPs at The Dragon Café are those who are struggling through vulnerability, mental illness and recovery.
tpr media were commissioned to design and implement a targeted strategic campaign around the 100th Dragon Café in February 2015 and the launch of DRAGONCAFE100, a fund-raising and awareness project which aimed to raise £100,000 and invite one hundred creative ambassadors and advocates to visit and support the project. Coverage included the Guardian, BBC World Service's Weekend Programme and BBC Radio 4's Saturday Live show.