Client: SMART, the London International Smartphone Film Festival
Date: April to June 2021
The team behind the first smartphone film to win an academy award (Missed Call, TV BAFTA) launched SMART – the first London International Smartphone Film Festival in April 2021. SMART celebrates the innovation, intimacy and diversity of Smartphone filmmaking. There were six categories covering scripted and unscripted films of all lengths and genres. The winners were judged by high profile jury members including Adrian Dunbar (Line of Duty), Alex Lawther (The Imitation Game) and Sophie Fiennes (documentary filmmaker). SMART's inaugural year took place between 21-25 June 2021 in an online festival of screenings and a series of events.
tpr media was commissioned to carry out a targeted, reputational campaign in order to drive entries and create noise within the film community and position smartphone filmmaking as here to stay. Key coverage included a news feature in The Observer which kicked off the campaign, an article https://www.economist.com/books-and-arts/2021/06/21/is-smartphone-film-making-the-future-of-cin and podcast the Economist, a comment piece in leading international film trade Screen https://www.screendaily.com/comment/guest-comment-why-smartphone-filmmaking-is-here-to-stay/5160104.article and an interview on Times Radio.
Into Film, a charity targeted at young people, did a Q&A with Filmmaker Victoria Mapplebeck on social media. Over 130 high-quality entries were received and the winners can be seen here https://smartfilmfest.net/2021-winning-films/ tpr media was also proud to be a sponsor of the festival.