About:
Production Company: Sher Film and Music
Outlet: Cineworld
Date: 09/2014–11/2014
My Sweet Canary is an international feature documentary about the life of Greek-Jewish singer Roza Eskenazi. Directed by Roy Sher, the film follows the exuberant musical journey of three young musicians as they explore the history of rembetiko music and travel to London, Jerusalem, Istanbul, Thessaloniki and Athens, tracing the musical journey that Roza Eskenazi made in her life.
Awards:
The documentary was the opening night film at the Thessonaliki Documentary Festival 2011.
Project:
tpr media consultants were commissioned to design and implement a dynamic, visible media campaign around the three key events, including the UK release of the film. tpr liaised with the Leukaemia Cancer Society and Cineworld teams to maximise coverage on all elements of the campaign, and to raise the profile of all parties involved. We also produced marketing materials and coordinated a social media campaign. Coverage included the Guardian G2, BBC World Service and Radio 4’s Midweek.