Date: From March – July 2015
Justice for Health is led by an independent group of five NHS doctors, speaking out on behalf of the public and brought together by their passion for a safer and better NHS. Dr Ben White, Dr Marie-Estella McVeigh, Dr Amar Mashru, Dr Fran Silman and Dr Nadia Masood all believe that the imposition of an unsafe contract for junior doctors must be stopped as it will endanger patient safety and affect the future of the NHS.
tpr media were appointed by Justice for Heath, to lead a press campaign to support a legal challenge against the new junior doctors' contracts. This judicial review process formed part of the ongoing challenge by junior doctors nationwide.
tpr's far reaching campaign began with the resignation of Dr Ben White live on Good Morning Britain on Monday 25 April, the day before the first-ever all-out strike by junior doctors. Ben resigned in protest over the new junior doctor contracts and the impact they would have on patient care and the future of the NHS. His resignation became the key human-interest story of the week. He appeared again twice on Good Morning Britain. Other broadcast interviews included ITN, BBC London Lunchtime News, London Live, ITV National News, the Jeremy Vine Show and LBC.
Ben's resignation was covered by most national titles as part of the wider junior doctor strike coverage, as well as the Standard and several online outlets including The Huffington Post, Buzzfeed and Vice. Open letters by the Justice for Health team ran in The Telegraph, The Mirror and the Standard. tpr media's longer-term aim was to help the Justice for Health team identify key stories that tie into wider issues about the NHS.