Client: Great Exhibition Road Festival 2019
Date: March to June 2019
In June 2019, the first Great Exhibition Road Festival 2019 was launched. South Kensington's Exhibition Road – the first cultural quarter in the world – hosted a celebration of curiosity and discovery, with a new, free festival of art, science and culture, transforming the area, with interactive workshops, behind‐the‐scenes tours and exciting talks. The festival marked the bicentenary of the births of Queen Victoria and Prince Albert, taking inspiration from their vision for the Great Exhibition of 1865.
tpr media was commissioned to develop and implement a PR campaign with the principal aim of driving visitors to the Great Exhibition Road Festival in its launch year, focussing on the 'bigger picture' and broad themes; liaising with a core team at Imperial. We gained 95 pieces of wide-ranging media coverage across TV, radio, print and online, from BBC TV London news to BBC Radio 4 Loose Ends; The Observer to Mail Online; Time Out to Londonist Grazia to BBC History Revealed. The results exceeded the key performance indicators for London and national media. See coverage here.