Production Company: Bertha Foundation
The Bertha DocHouse screen in Curzon Bloomsbury is the UK’s first and only dedicated documentary centre. The screen aims to celebrate documentary through themed seasons and by showcasing new films from festivals around the world.
tpr media were commissioned to design and implement a dynamic, visible, multi-faceted media campaign positioning Bertha DocHouse as an internationally respected exciting and creative authority on documentary, among both consumer and industry audiences. We initially focused on three seasons – Food is Power, Broken Borders and a retrospective of documentary filmmaker Brian Hill’s work – using these examples of innovative programming to build awareness of activities and events and attract audiences.