About:
Client: Canadian born artist, Owen Grant Innes
Book: Duty: A Love Letter to Queen Elizabeth II
Date: November 2021 - June 2022
Overview:
Duty: A Love Letter to Queen Elizabeth II (published 7 April 2022, £35, whitefox) showcases the work of artist Owen Grant Innes, who, as a child, growing up in Nova Scotia, struggled to understand how and where he fitted in. The Queen connected him to a wider world beyond his own and provided a sense of belonging. The book comprises 27 artworks at various stages of the Queen's life: from birth to her coronation to being at home with her beloved corgis. It captures both personal and public moments. Duty: A Love Letter to Queen Elizabeth II looks back at iconic moments in her life and pays tribute to her 70 year reign on her Platinum Jubilee in 2022.
PR Overview:
tpr media began working with Owen Grant Innes on his new art book Duty: A Love Letter to Queen Elizabeth II in November of 2021 ahead of its April 2022 publication date. The goal was a broad ranging, high visibility campaign. There were a total of 15 pieces of coverage across major high-profile TV and radio outlets, print and foreign press. Highlights of the campaign included a Sky News interview live in the studio as part of the Jubilee coverage with Kay Burley, during a prime time morning slot. Sky News has an average of 10.9 million viewers per day. Other TV coverage included a pre-recorded interview segment with Redmond Shannon for Canadian TV network Global News on the 21 April, this aired later that evening to tie in to the Queen's birthday celebrations.
Other key broadcast coverage included two Times Radio interviews; the Michael Portillo Show and the Kait Borsay Show, BBC Radio London's Jumoké Fashola Show, Natasha Devon's evening LBC show and CBC Radio's Information Morning with Portia Clark, broadcast to Nova Scotia, Canada.
The Sunday Post, a weekly newspaper published in Scotland, ran an online feature following an interview with journalist Marion Scott.
There was also a considerable amount of foreign coverage from Italian fashion stories to Filipino news outlets, which was largely a result of the Foreign Press Association (FPA) London briefing which took place on 22 April at the The Royal Over-Seas League members club in central London.