Millennials and mobiles
This week we're celebrating our client Newstag's success at the 2015 Asian Digital Media Awards in Hong Kong. The video news platform clinched an award for 'Best News Website', and we couldn't be prouder.
It's an exceptional achievement for Swedish startup Newstag, which was up against some of the world's biggest news brands in the much coveted category including Singapore Press Holdings and the Business Weekly Media Group, the most influential business platform in China and Taiwan.
The awards – jointly presented by WAN-IFRA and Google at the annual Digital Media Asia Conference – give recognition to individuals and organisations which embrace new technology, innovative thinking and creativity in digital media, qualities which are epitomised by Newstag.
One of the most discussed topics during the three-day internationally-attended conference was how audiences are increasingly watching video stories on mobile and finding them through social networks.
According to recent data from the Pew Research Center, for example, 39 out of 50 top news sites get more traffic from mobile devices than from desktop computers, while 48% of adults access news about politics and government on Facebook.
As consumer behaviour continues to follow this trend, Newstag attracts users from nearly every country in the world with 75% accessing the platform via mobile. Interestingly, 50% of the platform's users are under 34 years old – a demographic often described by traditional media as "not interested in news".
This is the third time Newstag founders Henrik Eklund and Camilla Dahlin-Andersson have had cause to pop the champagne in the last two months as the video news platform recently won 'Best Startup' at the TVB Europe Awards and was also selected as a 'Top International Startup' by Mobile World Capital Barcelona.
We're looking forward to catching up with the entrepreneurs next week in London and do get in touch if you'd like to be introduced.